![]() We got the message loud and clear: not just that racism is bad, which most dating app users probably know, but that corporate allegiance to the highly politicised social justice movement had become almost mandatory.Īnd if dating apps disturbed our chase for love in the name of furthering racial justice in America, corporate America more broadly signed on to Black Lives Matter with a financial vim that, if a little OTT at the time, has since proven to be downright mad. One app even boasted about its sizeable donations to various organisations deemed to be furthering the ends of BLM, like the Black Women’s Health Imperative, “to help rectify the health disparities Black women face, especially in this time of heightened stress”. The worst of them regularly interrupted swipe-athons with messages demanding allegiance to the ethics of BLM, with the implication that we had better make sure our sexual choices were not racially biased. Or at least they were until George Floyd’s tragic murder in May 2020, at which point such apps began, with extreme intrusiveness, to preach the agenda of the ascendent Black Lives Matter (BLM) movement. Though it would be a while before I was ready to exchange saliva with anyone, dating apps became a reassuring diversion. ![]() ![]() In the tense uncertainty of spring 2020, when the first Covid lockdown began to ease but the virus was still at large, I was among those who found themselves without a romantic chair when the music had stopped. ![]()
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